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Air Cover: the making of Everything Goes in the Air

September 18th, 2012 | 1 Comment

Ladies and gentlemen, please fasten your seatbelts and return your tray-tables to the upright position, for the second book in the Everything Goes series takes off today. It's scheduled for an arrival at a book store near you, and it's currently making its cross-country flight from online retailers as well. And if you haven't figured it out already, this one is called Everything Goes: In the Air, and it's all about stuff that flies. Jet-planes, helicopters, blimps, balloons, little funny airplanes with propellors, and other flying contraptions.

As in the first book, we're following Henry and his family (Mom's along for the ride this time) as they go about their travels. This time the action takes place at an airport, where Henry and Mom and Dad are making their way through the ticket lines, security area, and to their gate to catch their plane. When I started sketching and writing this book it became painfully obvious that I was going to have to work to make the setting as interesting as the city is in book one. A few reviewers of On Land noticed that the book was as much about the city as it was about the cars and trucks and trains, and I had to go back and dive deep into my younger psyche, back when I thought that airports were fascinating and air travel was so cool.

I had help with this when I got a chance to visit Philadelphia International Airport at the invitation of Chuck Telles, who runs the American Airlines operation at PHL. I don't get a chance to get out of the studio for research trips like this often, if at all, and it was pretty awesome to be able to get behind-the-scenes access to the airport. I was able to go down on the tarmac and walk around some of the jets, I got sit and watch people board and disembark in the international terminal, and I took about a million photographs. Here are three that, when you see the book, you'll recognize how they were used.

In order to make things interesting, I focused on the passengers in the airport, giving every spread a jam-packed crowd of travelers dragging suitcases and duffle bags to their destination. The airport itself is also something I had a good time with, basing it on the airport designs of Eeno Saarinen, especially Dulles International Airport in Washington DC. Take a look and see what I mean.

Now, a much easier task than making the airport fun and funny was designing and illustrating the cover for Everything Goes: In the Air. From the beginning, I've known that the covers of all three books would feature as many of the respective vehicles as I could squeeze into a 12×10-inch space. The decisions I have to make a mostly around how to fit in the subtitle of the book, and where to put my name.

This turns out to be pretty simple as well. The main vehicle "character" in this book is a jet airliner, and airliners also happen to be the planes that we typically think of that might have typography running along the side. (The second obvious choice here would be a blimp, which you can see above I used on the inside title-page.) Also from the inception of this project I knew that I wanted something to be on one of those banners pulled by biplanes over parks and beaches in the summer time. Running this guy along the bottom made a lot of sense and was fun to draw.

Below are several images showing the process of creating this cover.

First is the thumbnail sketch. Typically there are a dozen or so variations of this, dealing with the spatial issues and seeing what naturally falls into place, and what doesn't. I typically have an idea in my brain about how I expect an image like this to come out, but it's not until these early sketches get drawn that I know if it's going to work or not. I don't use picture reference at this stage. Instead I'm just looking to fill space and get the gist of it. Specifics can wait.

I usually take a couple of the better thumbnails and create some refined versions. In this case I decided I wanted to try coloring the sketches as well. These two sketches are what I sent to my editor at HarperCollins, Donna Bray, and sometimes color helps "sell" the idea.

The left-to-right rule of picture books comes into play here where the first image clearly works better than the second. We also all really liked the idea of having the city below, which sort of weights the image.

If there was any concern about this particular cover, it's that I needed to somehow avoid the notion that these airplanes were all on the verge of crashing into one another. With the previous cover, of On Land, this was not an issue as we dealt with lanes and bridges. I referred a lot to images from encyclopedias and airplane posters that I have loved since I was a kid, and felt that I'd be able to pull it off.

Once the color sketches were created, I felt that it didn't look dangerous. Rather, it just kind of looked funny.

The next step was to create a refined version of the sketch. Once this final sketch is approved, I use it to create the final inked line art, so it has to be pretty close to done at this point.

Are you interested in seeing this part of the process in more detail? I shot a timelapse movie while I was drawing the cover last year.

The inked version is then scanned and the color is created in Photoshop.

Here's a movie of this process as well.

Originally, as you see in the above image and movie, the airplane was red and white, but my editor believed that the color was too close to the red in the Everything Goes logo. So we tried a few other versions. This one didn't win.

In the end, we decided to go with a magenta color for the plane, and I changed some of the colors of the supporting aircraft as well. The final cover is… tadaa!

Lastly, here are a couple of trailers for the book. Please feel free — in fact I demand this of you — to repost these things all over your various social networks. Just follow the Vimeo links. If you prefer the YouTubes, you can use them as well.


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One Lone Comment

  1. […] Check out Brian's blog for an in-depth look at the work that went into the book, including sketches, airport visits and wrangling with art directors. […]

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