I think it's important, and I'm in pretty good company I think.
Here's the text:
We are tired of hearing the picture book is in trouble, and tired of pretending it is not. And so:
• Imitation, laziness, and timidity are poisoning a great art form.
• A picture book should be fresh, honest, piquant, and beautiful.
• Children's books merit grown-up conversation.
• Grown-up conversation doesn't mean asking kids to leave the room.
• We write for children, adults who read with children, and adults who simply enjoy children's books–in that order.
• We should know our history.
• We must cease writing the same book again and again.
• We need a more robust criticism to keep us original.
• The line between author and illustrator is irrelevant.
• The line between moral and meaning is paramount.
• It is right that anything a child sees, feels, or thinks be our grist.
• Picture books are a form, not a genre.
• Good design fosters good reading.
• Picture books look best when their covers face outward.
• The tidy ending is often dishonest.
• Even books meant to put kids to sleep should give them strange dreams.
• The term "kid-friendly."
• Convention as crutch.
• Glossy paper as default.
• The amnesiacs who treasure unruly classics while praising the bland today.
• Every day we make new children—let us also make new children’s books.
Signed: Mac Barnett, Brian Biggs, Sophie Blackall, Lisa Brown, Kevin Cornell, Carson Ellis, Isol, Laurie Keller, Jon Klassen, Matthew Myers, Tao Nyeu, Sean Qualls, Aaron Renier, Adam Rex, Christian Robinson, Jon Scieszka, Dan Santat, Lemony Snicket, Erin E. Stead, Philip C. Stead, Scott Teplin, Maria Van Lieshout